Author: Gao Mengxue

A few days ago, Tianjin University of Commerce practice group of "' Pu 'run Tibetan area love Yi Huangnan" entered Huangnan Tibetan Autonomous Prefecture of Qinghai Province, with Mandarin promotion as the main line, through the promotion of Thangka art, holding special summer camps, promoting special products and other activities, to carry out a 20-day practice。

During the activity, the practice group visited more than 10 areas such as Longwu Town, Tongren City, Huangnan Prefecture, Maktang Town, Jianzha County, Youganning Town, Henan County and Zequ Town, Zeku County, etc., through questionnaires, interviews, discussions and other forms, to deeply understand the local residents' mastery of Mandarin and learning needs。A total of 142 survey samples were collected, forming a research report of more than 10,000 words, laying a solid foundation for the promotion of Mandarin。

Photo source: Tianjin University of Commerce

The practice group conducted more than 10 "Mandarin +" training sessions，Through the village to visit households, deep shops and other ways，With the help of pinyin basic teaching, distribution of learning manuals, simulation dialogue and other forms，To educate local residents on the importance of using Mandarin, pronunciation skills and its application in daily life and work，Not only to improve the residents' interest in learning，It also increased their confidence in using Mandarin to communicate。

Photo of practice group teaching Mandarin to local merchants Source: Tianjin University of Commerce

The practice group also paired up with Wutun Shangzhuang Kindergarten to hold a 7-day summer camp, using colorful classes such as songs, stories and speeches to promote cultural resources such as poetry, music and books。The team led the children to sing Mandarin children's songs together, explain the pronunciation methods of pinyin, lead the children to recite classic poems, guide the children to share interesting things in Mandarin, encourage the children to pursue their dreams bravely by sharing the story of example, so that the children ignited the enthusiasm and desire for learning Mandarin。

The practice group visited Huangnanzhou Regong Art Museum, interviewed many well-known local Thangka artists, experienced the charm of Thangka art, and comprehensively understood the production process, cultural connotation, inheritance status and future development direction of Thangka art。At the same time, the practice group also entered the well-known local enterprise Qinghai Longwuzhuang Agricultural and livestock Products Co., Ltd. to participate in the live e-commerce experience, the use of new media operation, marketing and other professional knowledge to provide live live training with goods, shooting promotional short videos at the base and other forms, opening up new sales channels for local specialty products。

E-commerce live broadcast to promote local featured products Photo source: Tianjin University of Commerce

Experience Thangka art Photo source: Tianjin University of Commerce

In order to ensure the sustainable effect of Putonghua promotion activities, the practice group opened an online hotline, set up a public welfare cloud class of "Zhonghua Tongyin", carried out "one-to-one" teaching by video, carried out Putonghua teaching activities by punching in the daily and other forms, and guided the children to correctly use online learning software。In addition, in combination with local characteristics, a series of seven micro-classes have been produced to introduce national characteristics in the form of short videos, build cultural brands, and provide strong support for the continuous promotion of Mandarin。

This series of practical activities of the practice group of "' Puyun 'Tibetan Area Overflow Huangnan" have improved the Mandarin level of residents in Huangnan Prefecture, strengthened national unity, and promoted cultural exchanges and integration。The promotion of Mandarin has not only injected new vitality into rural revitalization, but also opened up a new path for local economic development。